What Is A Technical Marketing Manager?

Technology marketers never get bored from creating tech labs, blogs, and videos to connecting customer problems to product features.

Before finding my niche as a Technical Marketing Manager (TMM), I held some different roles, including Support Engineer, System Administrator and Solution Architect (Technical Sales), to name a few. None of these roles has given me the excitement and satisfaction my current position offers.

What Is A Marketing Engineer?

First, there will be different names for these roles and different alignments of responsibilities from organization to organization. Red Hat remains a unique company with a unique culture, so this may not reflect how tech marketing mechanism is in your society.

My work revolves around three roles: Product Marketer (PMM), Technical Marketing Manager (TMM) and Creation Manager (PM).

Product managers effort as leaders for their products or feature. You’ll help write features with engineering, define a vision for your roadmap, and work with marketing to create a story that connects the market problem to the component designed to solve it.

What Skills Does A Marketing Technician Need?

One of the first skills was juggling manifold projects in different environments and mediums. (Note that the word multitasking is not in this sentence.) Task management is essential; You need to effectively track projects, tasks, priorities, and due dates. It can be on kanban boards, to-do lists, or sticky notes; Oh, by the way, those priorities and due dates change regularly.

What Tools Does a Technical Marketing Manager Use?

The tools are difficult to integrate, but this is an overview of Red Hat’s technical marketing, so I’m sharing my process. Each salesperson could potentially have three or four different tools that they would use for a specific task. Take project management, for example. For a while, Kanban boards via Trello were our team’s resource. I didn’t learn as much from Trello as I did from Todoist, so every time I pull an action item in an email or meeting, it goes into my Todoist project for that module.

I like to draft with as few tools as possible when writing blogs or other written content, like Joplin. If I’m going to blog, I have to get the draft out of my head and put it on paper where I (and later my team) can see it, massage it, and clean it up. When I’m done, I can go spinal to add links, check to spell, adjust the layout, and delete random paragraphs where my mind started chasing a squirrel. When I’ve lost the draft in my head, I can use grammatical and collaborative documents to get feedback and refine my content.

What About Videos?

Open Broadcaster Studio is a standard for multiple industries and users. It’s incredible how you can record a video, switch between scenes, take screenshots, record my sound and present it in a recording or even live stream on Twitch or YouTube. Don’t let me start with the hardware, though. Quite simply: OBS. I’ve seen Mic arguments lead to arguments rivalling a high school breakup.

Wild But Worth It

If you want to get a picture of what it’s like to work in marketing, imagine the chaos of a Wild West shootout, double that and sometimes add the random alien UFO was flying overhead. Is it intense? Yes. Is she crazy? Is it worth it? Finally, I bet that applies to my team Red Hat and even tech marketing everywhere. It requires many skills and tools, and tech marketing requires an odd mix of technical, soft skills, and social skills.

So if you like a challenge, appreciate open-source, and thrive in chaos, then a job might suit you. The ideal candidate would be a part sysadmin, part motivational speaker, TikTok star, and project manager. Nobody has all these sword skills. We all have our preferences, experiences and preferred media. That’s why it’s so important to work as a team towards a common goal that you believe in.

Also Read: What Is Marketing Analytics?, Importance, Uses, And More

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